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MasterAdvisor 95: How to Incorporate Social Media into Your Business Strategy

Travel Market Report
Travel Market Report
✨Casual
👁️ 356 views📅 1 years ago⏱️ 50:50
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Disney Cruise Line
What This Creator Said
Creator RecommendsTips & Advice✨Casual CreatorSponsored
Veteran Cruiser

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

the internet is our storefront so that's always important

Tik Tok has been absolutely fabulous for our business

60% of our leads come from social media

consistency showing up daily multiple times a day to be relevant is so important

Creator's Tips & Advice

✓Post content daily across platforms to stay relevant
✓Use trending sounds to increase engagement
✓Keep videos under one minute, ideally 30 seconds
✓Add captions to all videos for better accessibility
✓Analyze analytics to understand what content performs well

🆕New to Cruising? This Creator Addresses:

not having enough travel content — Collaborate with team members to share content, and look for local opportunities like hotels or restaurants

Questions This Creator Answers

QHow to get started with short-form video for travel business
QWhich social media platforms are most effective for travel advisors
QHow to create engaging content that drives leads
QHow to repurpose content across different platforms
YouTube Video Description↓

Social media has proven to be maybe the most effective digital marketing tool ever for the travel agency industry. And while there’s no one-size-fit-all strategy that can be effective for every single advisor or agency owner, there are some best practices and a slate of best tools to use in order to get the most out of social media whether you want to connect with current clients, find new ones, or develop a brand. TMR is excited to welcome Lesley Sawhook of Exclusive Travel Partners to MasterAdvisor to talk social media, including how advisors can think of its place within an overall business strategy, sponsored by ALG Vacations. Tune in live on Zoom on Sept. 5 at 1 p.m. EST.