Chenfeng Li Talks Japan Premium Outlets Strategy
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
My name is Alice. I'm in charge of international overseas tourism and our MCI we run uh 10 premium outlet in Japan including the most famous one premium outlet.
We have a 290 store there and digital can enjoy mu in our board.
We want to increase more customer from Middle East. So far most of our customer are from Asia especially China, Hong Kong in Taiwan, Thailand, Indonesia.
Creator's Tips & Advice
Questions This Creator Answers
YouTube Video Description↓
In this candid conversation, Chenfeng discusses Mitsubishi Estate Simon’s growing interest in attracting travelers from the Middle East to their network of 10 premium outlet malls across Japan. Highlighting flagship locations like Gotemba Premium Outlets with over 290 stores, Alice explains how Japan’s shopping destinations combine world-class retail experiences with scenic landscapes and rich culture. Traditionally popular with visitors from China, Hong Kong, Thailand, Indonesia, and Taiwan, Japan’s premium outlet sector is now setting its sights on untapped markets in the Middle East. With many travelers in the GCC still unfamiliar with Japan as a travel and shopping destination, Mitsubishi Estate Simon is at ATM to build awareness and foster cross-cultural tourism growth. Key topics include: - Overview of Mitsubishi Estate Simon’s premium outlets across Japan - Strategy to engage Middle Eastern tourists - Japan’s appeal as a shopping and lifestyle destination - Importance of visibility at ATM Dubai - First impressions and expectations from ATM Dubai 2025 Chenfeng offers valuable insight into how Japanese retail tourism is evolving post-pandemic, and why events like ATM Dubai are crucial for global outreach. 📍 Location: ATM Dubai 2025, Dubai World Trade Centre 🎤 Guest: Chenfeng Li, Mitsubishi Estate Simon Co. Ltd 🗓️ Event Date: May 2025 Subscribe for more global tourism insights from ATM Dubai! Interview of Chenfeng Li (Alice), Premium Outlet, Marketing International Overseas Tourism , Mitsubishi Estate Simon Co. Ltd TTW is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 1.5 millions industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Follow us on Facebook: https://www.facebook.com/ttwemagazine Connect with us at LinkedIn: http://www.linkedin.com/company/travel-and-tour-world Follow us on Instagram: https://www.instagram.com/travelandtourworld https://www.youtube.com/user/TravelAndTourWorld