Cintia Hayashi MICE Coordinator on Brazil’s MICE Strategy & Soft Power | IBTM World 2025
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
We are here at IBTM world in Barcelona exchange promoting our beautiful country Brazil to the world.
This map is part of our strategy in Brazil. We have done a research about the strengths of our economy in Brazil.
We want to promote our power of our soft power. So this is the creativity, the energy, how the clients are going to feel in Brazil.
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YouTube Video Description↓
Cintia Hayashi MICE Coordinator on Brazil’s MICE Strategy & Soft Power | IBTM World 2025 Cintia Hayashi, Brazil Ambassador and coordinator for Embratur, shares how Brazil is positioning itself as a leading MICE (Meetings, Incentives, Conventions, Exhibitions) destination at IBTM Barcelona, working with 24 suppliers to promote Brazil’s world-class convention centers, hotels, and event infrastructure. The “Visit Brazil MICE Map” is a key part of their strategy, matching Brazil’s 12 major economic sectors—such as bioeconomy, agro, finance, and medical sciences—with the best destinations for international events, making it easy for planners to select the perfect location for their needs. Embratur targets association management companies, PCOs, and event planners from Europe, the US, and Latin America, supporting them with tailored programs and incentives to host events in Brazil. Brazil’s unique selling proposition is its “soft power”—the creativity, energy, and vibrant atmosphere that make events in Brazil stand out, complementing top-tier infrastructure and service. Watch now to understand Brazil's unique approach to securing major international events! Hit like and subscribe for more exclusive MICE and travel insights! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #BrazilTourism2025 #MICEBrazilEvents #IBTM2025Brazil #BusinessEventsBrazil2025 #SoftPowerBrazil #EventTourismBrazil #MICEStrategyBrazil #BrazilMICEGrowth #CorporateEventsBrazil #IncentiveTravelBrazil #BrazilBusinessEvents2025 #MeetingsInBrazil2025 #BrazilTourismGrowth #BrazilMICEMap #BrazilMarketing2025 #EmbraturBrazil #BrazilEconomicGrowth #BrazilMICEIndustry #IBTMWorldBrazil #CintHayashiBrazil #VisitBrazil2025 #MICEEventsBrazil #BrazilBusinessTourism #EventPlannersBrazil 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld