‘Experience Bengal the sweetest part of India’, says Surajit Bose Jt. Dir. Bengal Tourism
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
West Bengal actually from the last government when it was shown in 2011 this government has given more emphasis in tourism than the previous government
the sweetest part is basically uh that Bengal is obviously it's metaphorical but Bengal is basically related to sweets people of Bengal are sweet they hospitality is sweet
Bengal has the unique distinction of being having the beach having the hills having the forest having the man go I mean all the natural beauties are there in Bengal
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YouTube Video Description↓
Travel And Tour World spoke to Mr. Surajit Bose Joint Director of Bengal Tourism in the ITM 2015. Mr. Bose revealed that Bengal is packed with many tourism projects and is promoting new destinations like Kajol Doba in the north and Jhorkhali in the south. The government is taking care of the infrastructure and is bidding out properties to private holdings. The project is strategically located in the foot hills of Sikkim. It will be an eco-tourism hub on the banks of the Teesta barrage which will foster jungle safaris and water sports at the same time. It will be close to the other jungles providing quality stay options. The project will have a nine-hole golf course and will attract tourists of budget to star categories. Jhorkhali will be a gateway to the Sundarbans and will have quality hotels for all budgets. There are plans to promote the island district of Sabuj Dweep which is a picnic destination. The government is working in partnership with private holdings. The concept of home stays is largely being carried out in the Magurmari in Dooars forest where an involvement with local people is expected to be popular among tourists. The government is planning on incentive policies for the hotel and tourism sector. A lot of importance is also being given to marketing. The publicity plan is being changed with help from the international advertising agency O&M who are designing the new promo for Bengal tourism with a fresh tagline—‘Experience Bengal the sweetest part of India.’ To provide a better experience and make people feel the life of the city, there are plans of bringing in the brand ambassador of Bengal Shah Rukh Khan; his presence is expected to draw greater viewership. Bengal is participating in more fairs now to make itself visible to the world. Durga Puja will bring robust tourism in the future years. Bengal is working on social media marketing and there are plans of marketing tourism on social media. There will be a beach circuit that will promote the beach destinations of West Bengal by offering beach packages as part of the ‘Swadesh Darshan’ plan. The state has everything but a desert; there is a lot of potential which is waiting to be harnessed. West Bengal is in favour of sustainable and responsible tourism. There are some palaces that are in the ruins and can be transformed into hotels so the government is looking for private support.