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Gold Medal: 'We’re fortunate to contract at volume, and put in teams that focus only on their brand'

Travel Weekly
Travel Weekly
Casual
👁️ 48 views📅 3 years ago⏱️ 46:30
What This Creator Said
Creator RecommendsCabin / Ship TourCasual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

we're fortunate to contract at volume, and put in teams that focus only on their brand

we're moving forward and what what sort of the last few months has we've been doing is looking at 23 and just sort of saying look isn't this exciting we get to think about growth

we're in a fortunate position of being able to have all the upside of contracting on volume and technology but also able to put these teams in that focus on nothing but their specific brand

we think that's going to absolutely surge back so we're in the midst of investing in that team

Creator's Tips & Advice

Agents should invest in their own touring and cruising strategies

Questions This Creator Answers

QHow is Gold Medal Travel Group planning for growth in 2023?
QWhat are the developments for the four brands (Gold Medal, Pure Luxury, Cruise Plus, Incredible Journeys)?

Topics Covered

Itinerary Route2 Happy BaconBooking Process2 Happy Bacon
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

Lucy Huxley speaks to Simon Applebaum about the operator's plans for ‘specialism at scale’