InterContinental Halong Bay to Redefine Luxury with Culture & Bespoke Stays: Bastien Pucheu

#luxurytravel #VietnamResorts #halongbay #InterContinentalHotels, #culturaltravel #wellnessretreat , #MICEtourism, #IMEXFrankfurt2025, #familytravel , #SustainableLuxuryAt IMEX Frankfurt 2025, Travel and Tour World sat down with Bastien Pucheu, the Area Commercial Director overseeing Free Properties in Vietnam, including Regent Phu Quoc, InterContinental Phu Quoc Long Beach Resort, and the much-anticipated InterContinental Halong Bay Resort, set to debut in July 2025. With deep expertise in the ultra-luxury segment, Bastien shared insights into the brand’s strategic expansion in Vietnam’s most iconic coastal destinations. Located in the heart of Hạ Long Bay, a UNESCO World Heritage site, the InterContinental Halong Bay Resort promises an immersive and culturally rich guest experience. Designed by the renowned firm WATG, the resort’s architecture reflects the legendary "Descending Dragon" myth, with landscapes and interiors inspired by the bay’s dramatic rock formations and traditional Vietnamese craftsmanship—especially in spaces like the lobby, which echoes the design of bamboo boats and woven baskets. Culinary experiences are a highlight, with Marina Bay focusing on fresh seafood, Ro delivering modern Japanese cuisine, and Yun celebrating authentic Cantonese and Chinese flavors. The resort’s spa, developed in collaboration with a British luxury beauty brand and an Australian clean beauty label, offers panoramic bay views and holistic wellness treatments. Families are also catered to with a dynamic Planet Explorer Kids’ Club and a variety of personalized recreational services. For the MICE segment, the property features a grand ballroom with a 1,000-seat capacity, tech-enabled meeting rooms, and expansive outdoor venues overlooking the bay—ideal for high-profile events, conferences, and celebrations. Guests can look forward to specially curated opening packages tailored for romance, wellness, and business travel. In line with IHG’s brand philosophy, the resort also aims to engage with the local community through authentic concierge experiences, including cultural interactions with Alon Bay’s fishing families. Bastien concluded with a vision to embed Vietnamese heritage and hospitality in every touchpoint, promising transformative, place-connected luxury for global travelers. TTW is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 1.5 millions industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Follow us on Facebook: https://www.facebook.com/ttwemagazine Connect with us at LinkedIn: http://www.linkedin.com/company/travel-and-tour-world Follow us on Instagram: https://www.instagram.com/travelandtourworld https://www.youtube.com/user/TravelAndTourWorld