Japan's New Tourism Strategy: Beating Overtourism & The Visa Challenge | JNTO Interview 2025

Japan's New Tourism Strategy: Beating Overtourism & The Visa Challenge | JNTO Interview 2025 We're reporting live from RTC XTMC 2025 on Day 2 with a representative from the Japan National Tourism Organization (JNTO) Hanoi Office! Discover the strategies JNTO is using to boost inbound tourism from Vietnam, showcase Japan's hidden regional gems, and tackle major travel challenges. The Visa Hurdle: Learn why the complexity of the visa process remains a challenge for Vietnamese visitors, and how JNTO believes visa-free travel would have a significant impact on growth. Fighting Overtourism: The strategy is not just to increase visitor numbers but to encourage travel to regional destinations and promote seasonal dispersion to prevent overtourism. Sustainable Tourism Defined: JNTO's approach to sustainability: protecting the environment, preserving local culture, and supporting the local economy. They actively use eco-friendly giveaways and reusable materials. Local Partnership: Discover how JNTO designs authentic itineraries by working closely with local Japanese governments and tourism operators to match the Vietnamese traveler's perspective with the local Japanese side. Discover the latest insights on Japan’s inbound tourism growth and B2B industry from the heart of RTC XTMC 2025. In this exclusive interview, representatives discuss the power of business partnerships, promoting regional Japan beyond major cities, and strategic steps to increase Vietnamese travelers. Learn about the impact of potential visa-free travel, the boost to local economies, and how sustainability drives responsible tourism. Uncover strategies for seasonal dispersion, eco-friendly campaigns, and collaborative travel programs designed for group tours. If you’re interested in Japan, international business travel, or the future of responsible tourism, this is a must-watch! Guided by sustainability, Japan focuses on protecting the environment, preserving culture, and supporting local economies — while offering unique travel experiences across its regions. 🌍 Travel And Tour World (TTW) is a trusted B2B digital travel, tourism, hospitality, cruise, and airline industry magazine and trade network, with an extensive global reach across 195 countries and a readership of over 15 million industry leaders – including travel operators, tour agents, destination management companies, MICE planners, luxury travel curators, influencers, and thought leaders. Since 2009, TTW has been a proud media partner for 1200+ global travel trade shows, offering in-depth coverage, exclusive interviews, and professional insights that drive business growth and foster strong industry connections. Our channel brings together the latest news, expert conversations, and behind-the-scenes access to the world’s most prestigious travel and hospitality events. 🎥 Other Recommended Videos / Playlists https://www.youtube.com/watch?v=T8FMsUI08uY https://www.youtube.com/watch?v=W35LMyN00Y4 https://www.youtube.com/watch?v=kHTGim4NTGM Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #JapanTourism #SustainableTravel #VisaFreeJapan #TravelandTourWorld #Tourism2025 #InboundTourism #JapaneseCulture #TravelIndustry #RTCXTMC2025 #VietnamToJapan #ResponsibleTourism #EcoTravel #B2BTravel #TravelInterview #JapanTravelGuide #GlobalTourism #TravelNews #TravelMarketing #VisitJapan #TravelInsights #VietnamTravel #TravelStrategy #TourismBoard #HiddenJapan #ITBXTMC #JapanTravel #JNTO #Overtourism #RegionalJapan #TravelIndustry2025 #Ecotourism #TravelBusiness 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld