Making An Icon | Episode 12: Creating Flavors for Everyone (Part 1: Beverages)

Editorial Summary

This video explores the extensive beverage program being developed for Royal Caribbean's Icon of the Seas. The creators detail how the beverage team designed over 15 bars and lounges to cater to diverse demographics, ranging from children to adults seeking sophisticated craft cocktails. The development process involved months of research, consumer insights, and testing to ensure variety and convenience across different ship neighborhoods. Key features include approximately 60 brand new cocktails, dedicated non-alcoholic menus for families, and specialized venues such as a jazz club, a champagne window, and the first swim-up bar at sea. The team emphasizes a strategy of evolution and revolution, offering both traditional favorites and innovative new experiences like the Overlook Spritz or unique gin and tonic variations. By collaborating with industry experts, the program aims to provide a personalized identity for every venue, ensuring that every guest can find a drink that suits their specific mood, vibe, or flavor profile.

Written by TripBacon from this video's transcript.