Malaga Tourism’s Sports Strategy: Jonathan Gomez Punzon Interview at Sports and Event 2025

Malaga, Spain, is rapidly emerging as a prime destination for both leisure and sports tourism. The city, known for its rich history, stunning beaches, and vibrant cultural scene, is making significant strides in attracting international sports events. Jonathan Gomez Punzon, Director General of the Malaga Tourism Board, recently discussed how the city is leveraging its world-class infrastructure to support sports tourism and host major global events, including Sports and Event 2025. Malaga is excited to host Sports and Event 2025, a prestigious event that brings together over 400 professionals from around the globe. Gomez Punzon emphasized the event’s role in showcasing the city's potential as a top destination for sports tourism, highlighting Malaga’s excellent facilities, connectivity, and experience hosting high-profile events like the Davis Cup, Rugby World Cup, and international basketball and football matches. Sports tourism now plays a key role in the city's growth strategy, contributing approximately 50% of its total tourism economy, a significant increase from just 2-3% a decade ago. Gomez Punzon explained that this focus has helped make Malaga a year-round destination, attracting visitors during off-seasons and ensuring sustained tourism growth. In addition to sports events, Malaga remains a hub for business and leisure tourism, contributing 13-14% of the Costa Del Sol's total tourism revenue. With 25 million tourists annually, the city continues to enhance its service quality and diversify its offerings, from cultural experiences to adventure tourism. Looking ahead, Malaga aims to solidify its position as a global leader in sports tourism, with a continued commitment to hosting major international events and maintaining its excellent infrastructure. Through its strategic focus, Malaga is paving the way for a prosperous and sustainable future in the global tourism industry. #MalagaTourism #SportsTourism #EventTourism #GlobalDestination #SportsAndEvent2025 #TravelSpain #CostaDelSol #TourismGrowth #BusinessAndLeisure TTW is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 5.5 millions industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Follow us on Facebook: https://www.facebook.com/ttwemagazine Connect with us at LinkedIn: http://www.linkedin.com/company/travel-and-tour-world Follow us on Instagram: https://www.instagram.com/travelandtourworld https://www.youtube.com/user/TravelAndTourWorld