Masa Puklavec Polutnik Highlights Slovenia’s Cultural and Sustainable Tourism Strategy at FITUR 2025
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Creator's Key Takeaways
Spain is a very important Market it's one of the key markets of San tourism so we are presented here at fur for many years now
this year the main promotional theme is cultural tourism so we are very spefic uh intensified activities on this field
Slovenia is also hosting or NOA Gita and git the European capital of culture so we invite everyone to explore and experience the event events there
it's the only country in Europe that we four different geographical regions meet so we have the Alps the panonian plane the Mediterranean and the car
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#SloveniaTourism #FITUR2025 #EuropeanCapitalOfCulture #VisitSlovenia #CulturalTravel #SloveniaGastronomy #SloveniaWellness #OutdoorAdventures #LatinAmericaTourism #TravelSlovenia At FITUR 2025, one of the world’s leading international tourism fairs held in Madrid, Spain, Slovenia made a strong impact by emphasizing its cultural and gastronomic tourism offerings. Masa Puklavec Polutnik, Global Communications Manager for the Slovenian Tourist Board, highlighted the importance of FITUR in strengthening strategic partnerships and expanding Slovenia’s presence in the Latin American market. Strengthening Slovenia’s Global Tourism Presence As a long-time participant in FITUR, Slovenia recognizes Spain as a crucial market for its tourism industry. “Spain is a highly significant market for Slovenian tourism, which is why we have been participating in FITUR for many years,” said Masa Puklavec Polutnik. Slovenia's presence at FITUR 2025 serves as an essential bridge, fostering business collaborations and promoting the country to a broader Latin American audience. Why is Slovenia targeting Latin America? The region presents a high-growth market with travelers looking for unique European experiences, including nature, adventure, gastronomy, and cultural heritage. FITUR provides Slovenia with an ideal networking platform, enabling engagement with key stakeholders, travel operators, and potential tourists. Cultural Tourism: A Major Focus for 2025 A highlight of Slovenia’s marketing strategy this year is cultural tourism, a segment receiving significant investment and promotional efforts. In 2025, Slovenia, alongside Germany, will be hosting the European Capital of Culture (ECC), a prestigious event that draws global attention. Nova Gorica (Slovenia) and Gorizia (Italy) jointly represent the European Capital of Culture, offering an extraordinary lineup of art, music, history, and cultural festivities throughout the year. Slovenia extends a warm invitation to travelers to explore these historic twin cities, which showcase a harmonious blend of Slovenian and Italian heritage. The European Capital of Culture 2025 is expected to drive increased interest in Slovenia’s rich artistic heritage, attracting tourists eager to experience world-class exhibitions, performances, and cultural programs. Beyond Culture: Outdoor, Wellness, and Culinary Delights While cultural tourism takes center stage, Slovenia’s diverse tourism offerings remain key pillars of its global promotion strategy. ✔️ Outdoor & Active Holidays – Slovenia’s breathtaking landscapes, including Triglav National Park, the Julian Alps, and pristine lakes, make it a top choice for hiking, cycling, and adventure tourism. ✔️ Wellness & Healthcare Tourism – Renowned for its thermal spas and wellness retreats, Slovenia continues to attract health-conscious travelers seeking relaxation and rejuvenation. ✔️ City & Gastronomic Experiences – Slovenian cities, including Ljubljana, Maribor, and Piran, offer a mix of historical charm, modern attractions, and world-class gastronomy. Gastronomy: A Key Attraction for Spanish and Latin American Tourists Slovenia’s culinary scene has become an international highlight, attracting food enthusiasts from Spain and Latin America. Known for its Michelin-starred restaurants, farm-to-table experiences, and unique wine culture, Slovenia is quickly emerging as a top gastronomic destination in Europe. Spanish tourists, in particular, have shown a growing interest in Slovenia’s regional specialties, such as Carniolan sausage, pumpkin seed oil, freshwater fish dishes, and exceptional wines. The Slovenian Tourist Board is actively promoting culinary tourism through digital marketing campaigns, events, and collaborations with renowned chefs.