Riccardo Morabito, Head of Marketing at Tangoo, on Programmatic Ads & Travel Marketing Trends
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
Tango is a company specializing programmatic advertising through different channels.
the event is amazing. is full of uh meetings and ideas and you know amazing people from all over the world
there is a growth in the CDB advertising and the digital phone
Questions This Creator Answers
YouTube Video Description↓
Riccardo Morabito, Head of Marketing at Tangoo, on Programmatic Ads & Travel Marketing Trends Riccardo Morabito, Head of Marketing at Tangoo, as he discusses the latest trends in programmatic advertising for the travel industry at WTM London 2025. In this interview, Ricardo explains how Tangoo has been helping travel professionals and brands reach their target audiences through innovative advertising solutions, including display advertising, digital phone, and CDP (Customer Data Platform). Riccardo also shares insights on the current advertising trends in the UK travel market, focusing on the growing importance of digital phone advertising and CDP. With a focus on performance and audience engagement, these advertising methods are transforming the way travel companies market their services. Discover how Tangoo’s data-driven approach is helping travel brands succeed in an increasingly digital world. - Tangoo’s approach to programmatic advertising in the travel industry - The importance of performance-driven advertising in travel marketing - How CDP and digital phone advertising are shaping UK travel trends - The role of data in targeting and engaging local audiences - The future of digital advertising in the travel industry Watch now to learn where travel advertising budgets are shifting! Hit like and subscribe for more exclusive marketing and travel tech insights! 🎥 Other Recommended Videos / Playlists https://youtube.com/playlist?list=PL8lnsQMrJiEetixtqMjk3x_KBL1rECx-M&si=ApOHJW90uvEXdTiF https://youtube.com/playlist?list=PL8lnsQMrJiEclBq3cl9WKaRq4AmMVArVz&si=hV5dEHG4v4mrfuf3 https://youtube.com/playlist?list=PL8lnsQMrJiEcGMfdtLwx8U8tNCBcyESy6&si=zQC5cM1qPO62ioXs Travel And Tour World is more than a magazine – it’s a global trade communication platform for the travel and hospitality ecosystem. We provide digital publications, industry-specific reports, exposure at travel trade shows, and advertising solutions tailored for businesses in tourism, hospitality, airlines, cruise lines, and MICE sectors. We connect industry professionals with curated content that fosters new opportunities, strategic partnerships, and growth in international markets. Whether for brand visibility, networking, or thought leadership, TTW empowers global stakeholders to shape the evolving travel industry with innovation and collaboration. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Subscribe for weekly travel industry insights and exclusive content! #TangooProgrammaticAds #TravelMarketing2025 #WTMLondon2025Ads #DigitalAdvertisingTravel #TravelIndustryTrends2025 #CDPTravelMarketing #CustomerDataPlatformAds #TravelTechMarketing #PerformanceMarketingTravel #UKTravelMarket2025 #WTM2025TravelBrands #ProgrammaticTravelAds #TangooTravelTech #AdTechInTourism #RicardoMoravi #TravelBrandsMarketing #DigitalOOHTravel #TourismMarketing2025 #DataDrivenTravelMarketing #ProgrammaticAdvertising2025 #TravelTechInnovations 🔗 Website Link Visit us: https://www.travelandtourworld.com/ Connect With Us: 🔗 Facebook: https://www.facebook.com/ttwemagazine 💼 LinkedIn: http://www.linkedin.com/company/travel-and-tour-world 📸 Instagram: https://www.instagram.com/travelandtourworld 🎬 YouTube: https://www.youtube.com/user/TravelAndTourWorld