This Hotel Brand Has 70 Million Members | Religious Tourism | FHS Saudi Arabia | Wytze Van den Berg
Source: Our analysis of the creator's lived experience, based on what they said in this video.
Creator's Key Takeaways
The immense growth of the midscale class in Saudi Arabia also enables travelers people to travel more to Mitskco hotels especially in cities in secondary cities
We have almost 70 million people in our loyalty program and those are true international people.
We have including our pipeline almost 30 hotels in Saudi Arabia. We expect that to grow in the next 5 years to around 70 hotels.
Questions This Creator Answers
Port Highlights
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About our Bacon Score methodologyYouTube Video Description↓
Welcome to an exclusive interview at FHS Saudi 2026! We sit down with Mr. Wit Van Dien, President of International Operations for BWH Hotels — the global company behind Best Western — to discover their ambitious plan to grow Saudi Arabia's mid-scale hotel market exponentially while leveraging 80 years of hospitality heritage and a 70 million strong loyalty programme to capture massive religious, domestic and international tourism opportunities! 🎯 What's covered in this video: ✅ How Best Western — true mid-scale brand pioneers for 80 years — is positioned perfectly for Saudi Arabia's tourism boom ✅ Why mid-scale hospitality is becoming the vital engine driving Saudi Arabia tourism beyond just luxury five-star segments ✅ How Saudi Arabia's unique mix of religious, domestic and international tourism creates massive opportunity for mid-scale hotels ✅ Why secondary cities and new highway corridors across Saudi Arabia represent the biggest mid-scale hotel growth potential ✅ How BWH Hotels plans to grow from 30 hotels to 70 hotels in Saudi Arabia within the next five years ✅ Why expanding into Bahrain, Dubai and Egypt could push their Middle East portfolio to 100 hotels by 2030 ✅ How their 80 years as a global hospitality provider across 100+ countries gives them unmatched market insights ✅ Why their 70 million member loyalty programme — including Saudi, European and American travelers — provides incredible data advantages ✅ How embedded data insights on service standards, quality and technology are built into every BWH Hotels brand ✅ Why Mr. Wit Van Dien rated Travel And Tour World a perfect 10 out of 10 for this important platform 🔍 Whether you're a hotel investor, Best Western enthusiast, religious tourism professional, Middle East developer or planning your Saudi Arabia hospitality investment, this video is packed with insights on Saudi Arabia hotel growth, Best Western expansion, mid-scale hotel investment, religious tourism and the exciting future of Saudi Arabian hospitality in 2026! 📍 Filmed at FHS Saudi 2026 🔔 Subscribe for more Saudi Arabia hotel investment insights, Best Western updates and Middle East hospitality news! About Travel And Tour World: Travel And Tour World is a global travel media platform covering travel, tourism, hospitality, aviation, MICE, cruise, and luxury travel, with readership across 195 countries. [Saudi Arabia hotel growth 2026, Best Western Saudi Arabia, mid-scale hotel investment, religious tourism Saudi Arabia, BWH Hotels international, FHS Saudi 2026, hotel investment Saudi 2026, secondary cities Saudi Arabia, Middle East hotel expansion, Bahrain hotel investment, Dubai hotel growth, Egypt hotel investment, Best Western loyalty program, domestic tourism Saudi, hotel pipeline Saudi Arabia, Gulf region hotel expansion, Best Western Middle East, pilgrimage tourism Saudi] #saudiarabiahotelgrowth2026 #bestwesternsaudiarabia #midscalehotelinvestment #religioustourismsaudi #fhssaudi2026