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Virtual Masterclass: Talking value & targeting the ideal customer

Travel Weekly
Travel Weekly
Casual
👁️ 7 views📅 1 weeks ago⏱️ 42:22
What This Creator Said
Creator Had Mixed FeelingsTips & AdviceCasual Creator

Source: Our analysis of the creator's lived experience, based on what they said in this video.

Creator's Key Takeaways

We're talking about the second um subject really of this masterclass series which is all about talking value and attracting the right customer.

The value is unbeatable. And again, if you have any objections or concerns on price, get the cruise and divide it by the amount of nights, the total cruise price, and then per night, tell them what they're getting.

We call the five pillars our deal breakers. And what we do is we elevate those deal breakers, the key key things to premium customers that have to be right in ways that only celebrity does.

The retreat is your private high-end resort on board for our sweet guests. The retreat is something extra special because it is a collection of different venues.

Creator's Tips & Advice

Ask customers about their deal breakers to identify their priorities.
Compare cruise value against land holidays by breaking down costs per night.
Use overnights in ports as free city breaks to highlight value.
Start with the 'All Included' package to cover drinks and Wi-Fi.

🆕New to Cruising? This Creator Addresses:

Cruising is expensive.Explain the value added into a cruise holiday by comparing it to land holidays and breaking down costs per night.
Cruising is regimented and formal.Bust the myth by highlighting the choice and variety on board, such as do as much or do as little as you like.

Questions This Creator Answers

QHow to sell Celebrity Cruises focusing on value over price.
QHow to find and target the ideal 'high-end high-spend' repeat customer.
QHow to articulate the value of a Celebrity cruise compared to land holidays.

Topics Covered

Value Pricing3 Happy BaconService Crew3½ Happy BaconDining Specialty4 Happy BaconKids Family2½ Happy BaconLoyalty Program2 Happy BaconPort Destination2 Happy BaconItinerary Route2½ Happy Bacon

Port Highlights

Copenhagen2 Happy Bacon
Istanbul2½ Happy Bacon
Lisbon2 Happy Bacon
How to read the Trip Bacon Score
Happy Bacon — creators loved this aspect
Sad Bacon — creators took issue with this
Meh — no strong opinion either way

Scale: 0–5 strips in half-step increments. 0 = “meh”, 5 = “bacon bliss”. Aggregated from creator-review sentiment, weighted by channel expertise.

About our Bacon Score methodology
YouTube Video Description

Celebrity Cruises' Leon Hand and Travel Weekly's Rhodri Andrews host the second Virtual Masterclass, with a focus on • How to sell Celebrity focusing on value over price • Finding the right 'high-end high-spend' repeat perfect customer • Increasing high value bookings