Virtual Masterclass: Talking value & targeting the ideal customer
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Creator's Key Takeaways
We're talking about the second um subject really of this masterclass series which is all about talking value and attracting the right customer.
The value is unbeatable. And again, if you have any objections or concerns on price, get the cruise and divide it by the amount of nights, the total cruise price, and then per night, tell them what they're getting.
We call the five pillars our deal breakers. And what we do is we elevate those deal breakers, the key key things to premium customers that have to be right in ways that only celebrity does.
The retreat is your private high-end resort on board for our sweet guests. The retreat is something extra special because it is a collection of different venues.
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Celebrity Cruises' Leon Hand and Travel Weekly's Rhodri Andrews host the second Virtual Masterclass, with a focus on • How to sell Celebrity focusing on value over price • Finding the right 'high-end high-spend' repeat perfect customer • Increasing high value bookings