What is Indonesia Beyond Bali?
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we back I mean this is uh year the uh event that we have uh coming here to uh wtm toart and this is what weest so wonderful India this year here again
the theme that we brought this year is sustainability regenerative tourism and we have a campaign if you see over there keep the wonder that is our te for the campaign
we believe the way to go for future sustainability and even regenerative RM is going to be big not because it's just cool to have it no because the demand from the public from the consumer is high of that regard
we have 24 24 package um on nature culture Gastronomy uh what social uh that we want to introduce to the to the market
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At World Travel Market (WTM) London 2024, Ni Made Ayu Marthini, the Deputy Minister of Marketing at Indonesia’s Ministry of Tourism and Creative Economy, shed light on the nation’s forward-thinking tourism strategies. Representing the archipelago known for its unparalleled natural beauty, cultural diversity, and welcoming hospitality, Marthini highlighted key initiatives shaping the future of Indonesia’s tourism sector. The conversation revolved around three pivotal themes: sustainability, the "Wonderful Indonesia" campaign, and the evolution of visitor experiences through visa policy updates and destination diversification. Sustainability: A Foundation for Growth Sustainability has taken center stage in Indonesia’s tourism agenda. Under the theme “Keep the Wonder,” the Ministry is committed to fostering regenerative tourism, which goes beyond preserving destinations to actively improving them for future generations. Marthini emphasized how this approach creates a harmonious balance between tourism, local culture, and nature. The focus is not just on mitigating negative impacts but on enhancing the ecological, cultural, and economic aspects of tourist destinations. One of the standout initiatives is the Wonderful Indonesia Sustainable Experience (WISE) program, featuring 24 specially curated travel packages. These offerings integrate eco-conscious activities like mangrove planting, cultural immersion, and gastronomic exploration. Travelers are encouraged to engage in meaningful actions that leave destinations better than they were before. Wonderful Indonesia Campaign: Showcasing Beyond Bali The "Wonderful Indonesia" campaign plays a crucial role in redefining the country’s tourism narrative. While Bali continues to draw millions of visitors annually, Marthini pointed to lesser-known yet equally breathtaking destinations like Raja Ampat, Labuan Bajo, and Jakarta. Raja Ampat, located in Southwest Papua, has been named by National Geographic as a must-visit destination for 2025, thanks to its pristine coral reefs and marine biodiversity. Meanwhile, Jakarta is reinventing itself as a world-class business and leisure city following the shift of Indonesia’s capital to Nusantara in East Kalimantan. Enhancing Visitor Experiences Through Visa Reforms Recognizing the competitive edge of seamless travel, Indonesia is working to streamline visa processes. Although a $30 visa fee is currently in place, efforts are underway to integrate visa applications with airline ticket purchases, simplifying entry for international visitors. Additionally, automated immigration gateways are being introduced at major airports to enhance convenience. A Holistic Approach to Tourism Marthini concluded by emphasizing the Ministry’s holistic vision: balancing economic growth with ecological preservation and cultural integrity. By expanding beyond Bali and championing sustainability, Indonesia aims to position itself as a leader in conscious travel, offering experiences that resonate with modern travelers while uplifting local communities. TTW is a dedicated B2B digital travel/tourism/hospitality/cruise /airline industry magazine and trade network. Travel And Tour World boasts a readership of over 3.5 millions industry leaders in 195 countries the travel, tourism, airlines, cruise and hospitality industries and also social media influencers and think tanks. We take immense pride in our extensive media partnership history, spanning over a decade since 2009, with 1200+ prestigious travel trade shows worldwide. From Tour Operators, Travel Agents who curate unforgettable journeys to Destination Management Companies ensuring seamless travel experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners orchestrating successful events, to Luxury Planners crafting high-end getaways – our readers are at the forefront of shaping the travel landscape. This unique blend of travel industry expertise and specialization within our readership base empowers us to provide in-depth coverage and exclusive insights that cater to the distinct needs and interests of these niche audiences. With this approach, Travel And Tour World continues to foster meaningful connections with the industry leaders contributing to the growth and success of the industry. Follow us on Facebook: https://www.facebook.com/ttwemagazine Connect with us at LinkedIn: http://www.linkedin.com/company/travel-and-tour-world Follow us on Instagram: https://www.instagram.com/travelandtourworld https://www.youtube.com/user/TravelAndTourWorld